APPENDIX A

School of Agriculture Natural Beef Survey

CSUChico

916-898-5844

1. Household: ____ Rural ____ # in household

____ Suburban ____ # of children

2. How many times per week do you eat meat? ( 0 1 2 3 4 5 more )

If response is 0 ask why. _________________________________ (end of interview)

3. How many times per week do you eat beef? ( 0 1 2 3 4 5 more )

If response is 0 ask why. _________________________________ (go to #8)

4. Where do you normally shop for beef? Butcher/Meat shop ___ Supermarket ___ Other __________

5. Do you look for a particular grade of beef when making your buying decision? ____ Yes ____ No

If yes, which grade ____ Choice ____ Select

6. What beef products do you normally buy? ____ ground beef ____ roasts ____ steaks

7. Which of the following are the primary factors influencing your decision to purchase beef?

a. ____ Price ($/ pound) f. ____ Marbling

b. ____ Price ($/serving) g. ____ Size of cut

c. ____ Color h. ____ Ease of preparation

d. ____ Cut of meat (e.g., New York vs. round steak) i. ____ Bone in or Boneless

e. ____ Amt. of fat to be trimmed before cooking j. ____ Other ? ________________

8. Do you have any concerns with beef products? ____ Yes ____ No

If yes, which of the following reflect those concerns:

a. ____ Your or your family’s health (e.g., cholesterol, less red meat in diet, ?)

b. ____ Sanitation (e.g., E. Coli., salmonella, ?) e. ____ Production practices used by ranchers

c. ____ Possibly containing antibiotics f. ____ Religion

d. ____ Possibly containing hormones g. ____ Other ? _______________

9. Have any of these concerns affected your beef buying patterns? ____ Yes ____ No

If yes, in what way?

10. Would you be interested in a "natural" beef product--beef cattle raised only on grass, without being held on a feedlot, and given no hormone implants or antibiotics? ____ Yes ____ No

11. What would you consider paying for a natural beef product?

Same price as standard beef ____

Above price of standard beef ____ If above, how much more? ____% or ____ $ per pound

Less than standard beef ____ If less, how much less ____% or ____ $ per pound

20s 30s 40s 50s 60s 70s ____ Male ____ Female ____ Raley’s ____ Safeway

{ Return to document }{ Table of Contents }

---

For more information about SAREP email link.