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Old SAREP Website

Miss the old site?

SAREP’s old Web site will be available here until July 1. Thank you for your patience during this time of transition.

Info

Direct Marketing

Resources

Online Direct Marketing Resource Guide:
Search/Browse the Guide

For farmers:

New Farmers Guide: Cultivating Success at Farmers Markets

Selling Directly to Restaurants and Retailers

For educators, extension and community development specialists: 
Organizing a Successful Agricultural Direct Marketing Workshop

Farmers Markets and Small Farm Marketing Strategies Project

Project Overview

Case Studies

  • A Case Study of the Davis Farmer's Market:  Connecting Farms and Community
  • A Case Study of the Laytonville Farmers' Market: A Rural Community Market
  • A Case Study of the Stockton Farmers' Market: An Urban Community Market
  • Using E-commerce to Add Value to Small Farming Businesses in California
  • Direct Marketing with Value-added products (or: "Give me the biggest one of those berry tarts!")
  • Direct Marketing to Schools — A New Opportunity for Family Farmers

For more information, visit the Farm-to-School Section.

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